A new identity for an Italian restaurant that already had a world of its own.
ROma cucina italiana
brand identity
Build a more recognizable identity for ROMA without losing the character already living inside the restaurant.
The angels, architecture and Italian influence were already there.
The job wasn't to replace them. It was to make them ROMA.
THE ASK
Look inside before looking forward.
The cherubs, arches and classical details already gave ROMA a visual language. I pulled from those existing cues and simplified them into an identity that could move beyond the restaurant.
Old-world character, given a new job.
THE IDEA
Custom Illustration
Wordmark
The final identity
roma, everywhere
Once the identity had a system, it needed somewhere to live.
At the table
The brand had a seat at the table.
on the building
The identity got a little harder to miss.
beyond the restaurant
ROMA, made to leave the restaurant.