this is where Roma leaves roma.
A restaurant brand doesn’t have to stay at the restaurant.
Product packaging & merchandise
roma, togo
The experience should travel, too.
Takeout became another way for the identity to travel, from the table to wherever dinner ended up.
PORTABLE.
Now the brand leaves with you.
FUNCTIONAL.
Designed around something the restaurant already needs.
RECOGNIZABLE.
ROMA still comes first.
FAMILIAR.
The angels come along.
SOMETHING WORTH TAKING WITH YOU.
What started as a restaurant identity became something people could wear, carry, and keep.
THE ANGELS.
A familiar detail became something people could wear.
The goal wasn't to put the ROMA logo everywhere. It was to make pieces that actually felt like ROMA.
T-Shirt
when in roma…
Life-style mockups
Wine sleeve
Tote bag
COLOR
Keeps everything connected.
MATERIAL
Changes with the object.
PERSONALITY
Stays the same.