Before you walk in.
The restaurant experience starts before you ever reach the table.
environmental graphic design
A FAMILIAR PLACE. A NEW FIRST IMPRESSION.
The new signage brings ROMA's identity outside, letting a piece of the restaurant's history introduce the experience before you ever walk through the door.
KEEP
The location. The familiarity. The history.
CHANGE
The visual language.
WHAT STARTED INSIDE, MOVED OUT.
A familiar identity, now part of the streetscape.
GOOD UP CLOSE. CLEAR FROM ACROSS THE STREET.
VISIBILITY
Clear from across the street.
PLACEMENT
Built around the existing sign.
PRODUCTION
Final artwork prepared and sent for production.