AFTER DARK
Nike running
A self-initiated Nike Running campaign inspired by the streets of San Francisco after sunset.
Concept campaign
THE ASK
Explore how a running campaign could capture the energy of a city that doesn't slow down after dark.
THE RESPONSE
AFTER DARK brings together bold typography, electric color, and nighttime photography to celebrate movement when the rest of the city is winding down.
THE WORK
A visual campaign brought to life through posters, street graphics, and out-of-home advertising.
