advantage partner solutions
With two companies coming together, I was given the opportunity to explore how that next chapter could look, sound, and show up.
TWO HISTORIES. ONE DIRECTION
Brand & merchandise direction
Advantage Credit and Partners Credit merged to form Advantage Partners Solutions.
THE ASK
Create company “swag” that still feels like APS, with a little more personality.
Oh yeah, and make it stuff people would actually want.
so, I took it a step further.
If the merchandise was going to feel cohesive, I wanted to see what the brand behind it could become.
WHAT IF THE MERGER LOOKED LIKE ONE, TOO?
Existing brand
My proposed identity built around the same idea
two histories, moving forward as one.
Now, back to the merch.
A LOGO WASN'T ENOUGH.
If someone was actually going to wear it, carry it, or keep it, the merch needed a personality of its own.
I GAVE IT SOMETHING TO SAY.
THE ADVANTAGE IS YOURS.
GOOD DAYS START WITH CLOSING DAYS.
SOLUTIONS IN MOTION.
TWO HISTORIES. ONE PARTNER. EVERY ADVANTAGE.
ONE PARTNER. EVERY SOLUTION.
THE PARTNER BEHIND THE PROCESS.
WORDS WITH A JOB.
Different messages for different products, people, and moments.
The logo identifies APS. The words give it character.
MERCH
the advantage IS yours.
The brand promise, made wearable.
Good days start with closing days.
A little mortgage humor, made wearable.
Custom YETI rambler
A closing-day win worth keeping.
okay, but who gets what?
THE TEAM
Something they'd actually wear.
THE CLIENT
Something worth receiving.
THE EVENT
Something worth remembering.
“THE WIN” brand kit
Something worth celebrating.
Yes, even down to small details like custom wrapping paper.
THE GIFT IS PART OF THE IDEA.
What goes inside matters. So does how it arrives.
CLOSED. GIFTED. REMEMBERED.
Because making it look good was only half the job.
then i did the math.
SOURCE
Vendor options + alternatives
COST
Product + customization
COMPARE
Materials + price points
Example:
Navy YETI Rambler 20 OZ
Why
High-perceived-value client gift
TIER
Premium
VENDOR
YETI Corporate / Merchology
ACTION
Request vendor quote
50-unit Est.
$39.69
50-total Est.
$1984.50
Compared against alternative products, materials, customization methods + suppliers.
MARGIN
Modeled ✓
QUANTITY
Projected ✓
